Pop-up Shops are a way for businesses to have a shop front for a short period of time, saving on rent costs, and giving businesses an opportunity to raise brand awareness and meet with their customers.
Pop-up shops may be open for one day, a weekend, a week, a month – it all depends on the location you choose and what you are hoping to gain from the experience.
Pop-up shops can be opened in vacant shops, and could help to bring empty high streets back to life by encouraging people back into the town centre. Many landlords would prefer to have short term rental agreements than have their shops sitting empty.
Locally, in Exeter, before Christmas there were two fantastic examples of Pop-up Shops. Firstly for a couple of days each month, the Natural Nursery held a Pop-up Shop in McCoy Arcade, Fore Street. This gave customers a chance…
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