by Adrian Lee
If you’re looking at getting your new online business up and running, you probably can’t wait to spend every waking hour at your computer, making your website picture-perfect – but I’d urge you to take the time to really think about what you’re offering.
1. Come up with something new
This is the main way that you’ll beat your competitors – by seeing a gap in the market, and making it yours. We were the first company in the UK marketplace to offer customers the opportunity to buy as much underlay as they needed, rather than buy it in rolls. We were also one of the first companies to realise that the internet, and e-commerce, was going to be massive, and I knew that if we didn’t take the chance to utilise it, someone else would.
2. Continually reassess your site
If you stand still…
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