You are not all things to all people. Decide on your niche–narrow your focus and broaden your appeal.
If your competitors are doing it, don’t. Stand out from an overcrowded marketplace where so much of the advertising and products look the same.
Build a Team
Don’t hire an employee to fill a position. Employ a person to be part of a team to build your business.
Time is the most precious commodity. When delivery is expected Friday, show up Thursday afternoon. Return calls and emails now.
Say Thank You
A lot. Tell your customers and employees how much you appreciate them. Better yet, do it the old fashioned way: take pen to paper and write them a note.
Make sure your business has a consistent look and feel. A customer must get the same flavor from everyone within your organization. Always.
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