Don’t Do Several Independent Products in a Web Startup
After a product’s reached a modest level of traction, there’s an entrepreneurial tendency to start thinking of the next product to build — don’t do it. Too often I see startups with multiple products where the first one was a winner and the next two haven’t gone anywhere. Now, one web app segmented by functionality for different buyers is great and is not the same as separate code bases for truly independent applications.
Here are a few thought on multiple products within a startup:
- Startups are inherently resource strapped, such that spreading people thinner reduces the effort on everything
- Complexity grows exponentially as there’s more than expected overhead constantly figuring out how time will be allocated
- When talented people are transferred from the cash cow product to the new product, they get pulled back to the main product as soon as things aren’t going well or a serious challenge is…
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